The Denver Broncos are stepping into the 2025 NFL season with more than just excitement on the field. Their leadership has introduced a heartfelt initiative aimed at honoring two important groups in the community—military veterans and people with disabilities. This new move will allow both groups to purchase discounted tickets for games at Empower Field at Mile High, making the stadium more accessible and inclusive than ever before.
Greg Penner, who serves as the team’s CEO, explained that football has always been about unity and bringing people together. By making tickets more affordable, the organization is not only giving back to those who have served or faced physical challenges, but also creating an atmosphere where everyone can share the passion of cheering for their team. For the Broncos, this step represents a deeper connection between the franchise and its fan base.
The program will begin with the 2025 season, covering all regular home games. Fans who qualify can expect significant discounts compared to regular ticket prices, allowing more people to enjoy the electric atmosphere of a live NFL game without financial strain. The announcement has already received praise from veteran organizations, disability advocates, and loyal Broncos supporters across Colorado and beyond. Many fans are calling it a win both on and off the field.
Empower Field at Mile High has long been known for its incredible game-day energy. Packed stands, the roar of the crowd, and the sight of thousands of fans wearing orange and blue create one of the most unique environments in professional football. With this new ticketing program, that atmosphere is expected to grow even stronger. Veterans who may have been priced out in the past will now have the chance to relive the thrill of watching their favorite players up close. Likewise, individuals with disabilities will have greater access to facilities designed to ensure comfort and convenience during the game-day experience.
This initiative also reflects the Broncos’ ongoing commitment to community engagement. Over the years, the team has supported numerous charitable projects and outreach programs, from youth development initiatives to support for military families. By introducing a ticket discount program specifically targeted at veterans and disabled fans, the organization is reinforcing its role as more than just a sports franchise—it is a community pillar.
In addition to the discounted tickets, Empower Field staff will provide specialized assistance to help ensure smooth entry, seating, and overall enjoyment of the game. Accessibility upgrades, dedicated service areas, and trained personnel will all play a role in making sure the program delivers on its promise. For many attendees, this will not just be about football—it will be about belonging, respect, and recognition.
The impact of this initiative extends beyond Colorado. Other NFL teams may soon look to the Broncos as a model for how sports organizations can bridge the gap between entertainment and social responsibility. By reducing barriers and honoring those who deserve recognition, the team is sending a strong message: football is for everyone.
As the 2025 season approaches, excitement is mounting both for what happens on the field and for what will take place in the stands. Fans who benefit from this initiative will not only watch touchdowns, tackles, and unforgettable moments—they will also experience a sense of appreciation from the franchise they support. For the Denver Broncos, this season is shaping up to be one where victories are measured not just by the scoreboard, but by the lives positively impacted through genuine community support.
